At Loom & Lush (“Loom & Lush,” “we,” “us,” or “our”), we respect your privacy and are committed to being transparent about how information may be collected, used, and shared when you visit loomandlush.com (the “Website”).

This Privacy Policy explains the types of information that may be collected through our Website, how we use that information, the circumstances in which information may be shared with third-party services, and the choices that may be available to you.

Loom & Lush is a content-focused website featuring articles, ideas, inspiration, styling guidance, home décor content, and related editorial recommendations. We do not operate the Website as an online store and do not directly process purchases through the Website.

1. Information We May Collect

Depending on how you use the Website, we may collect or receive the following categories of information.

Information You Provide

You may voluntarily provide information when interacting with certain features of the Website, such as leaving a comment on an article.

Depending on the commenting system and settings used by WordPress or our service providers, this may include information such as your name or display name, email address, website address, comment content, and other information you choose to submit.

Please do not submit sensitive personal information, passwords, financial information, government identification numbers, or other private information in public comments.

Information Collected Automatically

When you visit the Website, certain technical and usage information may be collected automatically. Depending on the services enabled on the Website, this may include information such as:

• IP address or approximate location derived from an IP address;
• browser type and version;
• device type and operating system;
• referring website or page;
• pages viewed and approximate time spent on pages;
• date and time of visits;
• general interaction and usage information; and
• information collected through cookies and similar technologies.

We generally use this information in aggregated or statistical ways to understand how visitors use the Website, improve our content, maintain security, and operate the Website.

2. How We Use Information

Information may be used for purposes including:

• operating and maintaining loomandlush.com;
• publishing and managing website content;
• displaying and managing reader comments;
• understanding website traffic and reader interests;
• measuring website performance and improving user experience;
• detecting, preventing, and addressing security issues or abuse;
• understanding which content is useful to our readers;
• supporting advertising and affiliate activities;
• complying with applicable legal obligations; and
• protecting our rights, website, readers, and business.

3. WordPress and Website Hosting

Loom & Lush is operated using WordPress and may rely on hosting, security, performance, commenting, analytics, and other technical service providers to operate the Website.

These providers may process certain technical information, such as IP addresses, browser information, device information, server logs, or other information necessary to provide their services.

The specific information processed may depend on the WordPress plugins, hosting provider, security tools, and other services active on the Website at a particular time.

4. Comments

Loom & Lush may allow readers to leave comments on selected articles. Information submitted through comments may be visible publicly, depending on the Website’s commenting settings.

We may moderate, remove, or restrict comments that violate our rules, applicable law, or the purpose of the Website.

Please remember that information voluntarily posted in a public comment should be considered public information. We cannot guarantee the privacy of information that you choose to publish publicly.

5. Google Analytics

We may use Google Analytics to understand how visitors use our Website and to help us improve our content, website structure, and overall user experience.

Google Analytics may collect information about website interactions, including pages visited, approximate geographic information, device and browser information, referral sources, and other usage information.

Analytics information is generally used to understand overall website performance and visitor behavior rather than to identify individual readers personally.

Google may process information in accordance with its own privacy practices and policies. You can learn more about Google’s handling of data through Google’s own privacy resources and controls.

6. Google AdSense and Advertising

We may use Google AdSense or other advertising services to display advertisements on the Website.

Third-party advertising providers, including Google, may use cookies, advertising identifiers, web beacons, IP addresses, or similar technologies to deliver, measure, personalize, or limit advertising and to understand advertising performance.

Depending on applicable settings, laws, and consent choices, advertisements may be personalized based on information such as a visitor’s previous interactions with websites or advertising services.

Google and its advertising partners may use information collected through advertising technologies in accordance with their own policies.

Users may be able to control certain advertising personalization choices through Google’s advertising settings and other available controls.

Because advertising technologies and applicable requirements may change, the advertising services used on the Website may also change over time.

7. Affiliate Links

Some Loom & Lush articles may contain affiliate links to third-party retailers, marketplaces, brands, or other services.

If you click an affiliate link and subsequently make a qualifying purchase or take another qualifying action, we may receive a commission at no additional cost to you.

Affiliate partners may use cookies or similar technologies to recognize referrals and properly attribute qualifying purchases or actions.

Our affiliate relationships may include programs operated by Amazon in the United States, Canada, the United Kingdom, or other legitimate affiliate networks and partners.

The availability of specific affiliate programs may change over time. Individual affiliate partners may have their own privacy policies, cookie policies, and terms that apply when you visit their websites.

8. Cookies and Similar Technologies

Loom & Lush may use cookies and similar technologies to operate the Website, remember certain preferences, understand website usage, support analytics, provide advertising, and support affiliate referral tracking.

Cookies may be placed by Loom & Lush or by third-party services used on the Website.

Some cookies may be necessary for the Website to function, while others may be used for analytics, advertising, personalization, or other purposes.

Where applicable law requires consent for non-essential cookies or similar technologies, we will seek consent through an appropriate consent mechanism before using those technologies for purposes that require consent.

You may also be able to control or delete cookies through your browser settings. Blocking certain cookies may affect how some parts of the Website function.

For additional information about cookies and your choices, please see our Cookie Policy.

9. Third-Party Websites and Services

Our articles may contain links to websites operated by third parties, including retailers, brands, affiliate partners, social media platforms, search services, and other websites.

Once you leave loomandlush.com, the privacy practices of the third-party website you visit will apply. We do not control the privacy practices, security, cookies, or content of third-party websites.

We encourage you to review the privacy policies and terms of any third-party website before providing personal information or completing a transaction.

10. AI-Generated and Edited Images

Some visual content published by Loom & Lush may be created, enhanced, edited, or assisted using artificial intelligence or other digital creative tools.

The use of such tools does not change the privacy practices described in this Privacy Policy. We do not intentionally use AI tools to collect sensitive personal information from visitors to this Website.

When third-party images, products, or other intellectual property are referenced or displayed, we aim to use such material responsibly and in accordance with applicable rights, permissions, licenses, and platform requirements.

11. How We Share Information

We do not sell your personal information as a standalone business.

Information may be shared with or processed by service providers when reasonably necessary to operate the Website. These may include providers involved in:

• website hosting and infrastructure;
• WordPress and website functionality;
• analytics;
• advertising;
• affiliate referral tracking;
• website security and fraud prevention; and
• legal, regulatory, or professional services where appropriate.

We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, enforce our policies, protect our rights or property, or protect the safety and security of our Website, users, or others.

12. International Visitors

Loom & Lush is intended primarily for readers in the United States, with content also available to readers in countries such as Canada and the United Kingdom.

Because our Website uses third-party services, information associated with your visit may be processed in countries other than the country in which you live.

Where applicable, we take reasonable steps to use service providers and data-processing practices appropriate to the requirements that apply to our Website and its visitors.

13. Data Retention

We retain information only for as long as reasonably necessary for the purpose for which it was collected, to maintain our Website and records, comply with legal obligations, resolve disputes, enforce agreements, or protect our legitimate interests.

Retention periods may vary depending on the type of information and the service through which it is processed.

14. Children’s Privacy

Loom & Lush is a general-audience lifestyle and home décor website and is not directed specifically toward children under 13.

We do not knowingly request or intentionally collect personal information from children under 13 through the Website. If you believe a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.

15. Your Privacy Choices and Rights

Depending on where you live and which privacy laws apply to you, you may have rights concerning your personal information. These may include rights to request access to, correction of, deletion of, or information about the processing of your personal information.

You may also have rights concerning certain cookies, targeted advertising, or other forms of data processing, depending on applicable law.

If you would like to make a privacy-related request, contact us using the email address provided below. We may need to verify your request before taking action where required or permitted by law.

16. Security

We take reasonable measures intended to help protect information handled through the Website. However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.

For this reason, we cannot guarantee absolute security of information transmitted to or through the Website.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Website, services, technology, legal requirements, or privacy practices.

When changes are made, the “Last Updated” date at the top of this page will be updated. We encourage you to review this page periodically.

18. Contact Us

If you have questions about this Privacy Policy, privacy practices, or a privacy-related request, you can contact Loom & Lush at: